Leah Shapiro has a private coaching practice in Boston that specializes in exploring alternative options for financial and personal well-being. She has many different aspects to her business: coaching, classes, Defy the Box radio, groups, and community. The main focus of all of these is to support people in exploring and embracing all parts of themselves...especially the parts that the mainstream mentality shies away from.
Leah's practice is anything but typical, and she wanted her branding to reflect her unique sensibilities. In communicating her branding goals, she used words like "bold, edgy, unique, tattoo design, psychedelic pop, sassy...with an expansive spiritual component." Shown here is the final logo and two examples from the logo progression process.
